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Marketing for Startups

Marketing for Startups

Before you can launch a successful marketing plan for your business, you’ll want to make sure you have a good…
4 Essential Startup Marketing Strategies Every New Startup Should Know

4 Essential Startup Marketing Strategies Every New Startup Should Know

You’ve got a really promising nucleus in place for a budding startup: a great idea for a new product or…
8 Ways to Improve Your Startup Company Brand Strategy

8 Ways to Improve Your Startup Company Brand Strategy

How can you improve or shore up your company or personal brand? The following answers are provided by the Young…
6 Proven Ways to Boost Your Startup Valuation

6 Proven Ways to Boost Your Startup Valuation

How should a founder or CEO strategize to get their company higher valuations? Few start-up entrepreneurs really know (or care)…
Startup Hacks: 10 Ways To Increase Your Startup’s Valuation When Pitching VCs

Startup Hacks: 10 Ways To Increase Your Startup’s Valuation When Pitching VCs

Being on either the pitching or receiving end of over 200 venture capital presentations has left me examples of a…
15 steps to launch your own startup

15 steps to launch your own startup

I was only 19 when I moved to Berlin to study Computer Science and International Management. My big dream was…
Failsafe Ways to Increase Your Startup Valuation

Failsafe Ways to Increase Your Startup Valuation

Ahh startup valuations. It’s a topic that causes lots of angst, raises tons of questions, and definitely gets the emotions…
10 Tips That Will Help Launch Your Startup Faster

10 Tips That Will Help Launch Your Startup Faster

The startup culture is full of people who want to, and try to, but just can’t get their business off…
The Complete, 12-Step Guide to Starting a Business

The Complete, 12-Step Guide to Starting a Business

There are no limits on who can become a great entrepreneur. You don’t necessarily need a college degree, a bunch…
The 7 Main Steps You Need to Take to Get Your Startup Off the Ground

The 7 Main Steps You Need to Take to Get Your Startup Off the Ground

Everyone has ideas. Some of these ideas may be decent, while others are probably not so good. Even if your…
The 22 Essential Startup Marketing KPIs for Measuring Traction

The 22 Essential Startup Marketing KPIs for Measuring Traction

If you’ve ever been involved in getting a startup off the ground, you know that everything from marketing to product…
Five Essential Marketing Strategies For Any Startup

Five Essential Marketing Strategies For Any Startup

We all know marketing is essential for all businesses, but it’s even more important for startups. Unless people know about…
A Killer Marketing Plan for Startup Entrepreneurs

A Killer Marketing Plan for Startup Entrepreneurs

Establish a solid framework for your startup by following these 8 marketing tips. Creating a killer marketing plan doesn’t have…
5 Ways of Funding A Business: How To Get Your Piece Of The Pie

5 Ways of Funding A Business: How To Get Your Piece Of The Pie

No shocker here: One of the biggest challenges for entrepreneurs and small business owners is finding the funds necessary to…
A Guide to Seed Fundraising

A Guide to Seed Fundraising

Startup companies need to purchase equipment, rent offices, and hire staff. More importantly, they need to grow. In almost every…
Creating a Product Prototype

Creating a Product Prototype

One of the essential early steps in the inventing process is creating a prototype–which, simply defined, is a three-dimensional version…
4 cost-effective ways to build a minimum viable product

4 cost-effective ways to build a minimum viable product

If you don’t know Eric Ries, he is the author of the popular book The Lean Startup. The two phrases…
A Step-by-Step Guide to Build a Minimum Viable Product (MVP)

A Step-by-Step Guide to Build a Minimum Viable Product (MVP)

The year was 1990, there was a young guy, who wished to own a particular pair of shoes. He went…
How to Launch a Product, According to HubSpot's Product Marketers

How to Launch a Product, According to HubSpot's Product Marketers

Like a tree falling in the woods, if you launch a product without spreading the word — will anyone use…
17 Steps To Take Before You Launch A Product Or Service

17 Steps To Take Before You Launch A Product Or Service

Have an idea for a new product or service? It’s easy to get ahead of yourself, envisioning all the sales,…
Tips for a strong and successful co-founder relationship

Tips for a strong and successful co-founder relationship

Starting a company with other people is a Big Deal. Co-founder relationships must be among the most unique and rarely…
7 Tips For Managing Working-From-Home Teams, From An All-Remote Company

7 Tips For Managing Working-From-Home Teams, From An All-Remote Company

The people at GitLab have been working all-remote for nine years now — all 1,200 of them, from their own…
A Guide to Managing Your (Newly) Remote Workers

A Guide to Managing Your (Newly) Remote Workers

In response to the uncertainties presented by Covid-19, many companies and universities have asked their employees to work remotely. While…
How to Choose a Co-founder Through the Eyes of an Investor

How to Choose a Co-founder Through the Eyes of an Investor

In the current startup battleground, many companies fail before they are able to hit the ground running. Out of the…
How to Build the Initial Team for an Early-Stage Startup

How to Build the Initial Team for an Early-Stage Startup

Early-stage startup is all about working late nights and getting sh*t done to take the business to the next level.…
Building A Great Startup Team On Purpose. Six People Types You Absolutely Need.

Building A Great Startup Team On Purpose. Six People Types You Absolutely Need.

Quite a few startups start randomly and organically. And the teams of those startups can also be assembled or chosen…
How to prepare a startup for seed funding

How to prepare a startup for seed funding

Before you learn how to get seed funding, you need to be ready to take investment from third parties, which…
Tony Tie | 9 Low-Budget Marketing Strategies Every Startup Can Afford

Tony Tie | 9 Low-Budget Marketing Strategies Every Startup Can Afford

Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The Minority Business…
Hotjar | 4 steps to launching your SaaS product and getting traction

Hotjar | 4 steps to launching your SaaS product and getting traction

The market you enter with your SaaS business will likely be populated by companies that are more established and better-funded…
Mari Luukkainen | How To Achieve Product-Market Fit

Mari Luukkainen | How To Achieve Product-Market Fit

Achieving product-market fit in the first phase of a startup is so important. Without establishing your market, you’re essentially throwing…
Patrick Henry | 7 Keys to Building a Winning Startup Team

Patrick Henry | 7 Keys to Building a Winning Startup Team

If you’re building a company — not just a sole proprietorship — you need a solid team. You want the…
Neil Patel | How to Build a Team That Won’t Sink Your Startup

Neil Patel | How to Build a Team That Won’t Sink Your Startup

Many successful entrepreneurs won’t admit this secret. But I’ll let you in on it.
Hiten Shah | 58 Must-Read Remote Work Resources

Hiten Shah | 58 Must-Read Remote Work Resources

Remote work is talked about so much and we’re quickly reaching a tipping point. It’s going to change the way…
Alison Eastway | A Beginner’s Guide to Talent Management in Startups

Alison Eastway | A Beginner’s Guide to Talent Management in Startups

Talent Manager, Talent Acquisition Manager, Talent Recruiter, Head of Talent, HR Manager, People Ops, VP of People, Chief HR Officer…
fi.co | How to Build an All-Star Startup Team

fi.co | How to Build an All-Star Startup Team

Having the right startup team is half the battle. Investors are not only listening to your pitch, but they are…